2. EXPERIENCE MARKETING RESEARCH: Go to Decision Analysts at https://www.decisionanalyst. com/analytics/marketsegmentation/. Review the market segmentation information, including
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2. EXPERIENCE MARKETING RESEARCH: Go to Decision Analysts at https://www.decisionanalyst.
com/analytics/marketsegmentation/. Review the market segmentation information, including the video. How is knowledge of market segmentation useful in developing a sampling strategy?
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Related Book For 
ISE Essentials Of Marketing Research
ISBN: 9781260575781
5th International Edition
Authors: Joseph F. Hair, David J. Ortinau, Dana E. Harrison
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