3. EXPERIENCE MARKETING RESEARCH. Using Google Scholar, identify 10 or so references that are relevant to the

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3. EXPERIENCE MARKETING RESEARCH.

Using Google Scholar, identify 10 or so references that are relevant to the topic of service quality.

Identify four or five that you think would be helpful to designing a survey to measure the service quality received at a restaurant. List the title of each study, and explain why you think they are relevant to the study you are designing.

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