4. For each of the listed concepts or objects, design a scale measurement that would enable you to collect data on that concept or object.

a. An excellent long-distance runner

b. A person’s favorite Mexican restaurant

c. Size of the listening audience for a popular country and western radio station

d. Consumers’ attitudes toward the Colorado Rockies professional baseball team

e. The satisfaction a person has toward his or her automobile

f. Purchase intentions for a new tennis racket