4. Thinking about how most participants are recruited for focus groups, identify and discuss three ethical issues

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4. Thinking about how most participants are recruited for focus groups, identify and discuss three ethical issues the researcher and decision maker must consider when using a focus group research design to collect primary data and information.

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ISE Essentials Of Marketing Research

ISBN: 9781260575781

5th International Edition

Authors: Joseph F. Hair, David J. Ortinau, Dana E. Harrison

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