4. What are the characteristics of a good focus group moderator? What is the purpose of a...
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4. What are the characteristics of a good focus group moderator?
What is the purpose of a moderator’s guide?
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Related Book For 
ISE Essentials Of Marketing Research
ISBN: 9781260575781
5th International Edition
Authors: Joseph F. Hair, David J. Ortinau, Dana E. Harrison
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