6. A researcher develops hypotheses that suggest consumers like ads better when they (1) are truthful, (2)
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6. A researcher develops hypotheses that suggest consumers like ads better when they (1) are truthful,
(2) creative, and (3) present relevant information.
Picture the conceptual model that would show these relationships. Which variables are the independent and which the dependent variables?
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Related Book For 
ISE Essentials Of Marketing Research
ISBN: 9781260575781
5th International Edition
Authors: Joseph F. Hair, David J. Ortinau, Dana E. Harrison
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