7. DATA ANALYSIS EXERCISE. Santa Fe Grill owners believe their employees are happy working for the restaurant

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7. DATA ANALYSIS EXERCISE. Santa Fe Grill owners believe their employees are happy working for the restaurant and unlikely to search for another job. Use the Santa Fe Grill employee database and run a bivariate regression analysis between X11–Team Cooperates and X17–Likelihood of Searching for another Job to test this hypothesis. Could this hypothesis be better examined with multiple regression? If yes, execute a multiple regression and explain the results.

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ISE Essentials Of Marketing Research

ISBN: 9781260575781

5th International Edition

Authors: Joseph F. Hair, David J. Ortinau, Dana E. Harrison

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