7. The local Ford dealership is interested in collecting data to answer the following research question: How
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7. The local Ford dealership is interested in collecting data to answer the following research question: How likely are young adults to purchase a new automobile within a year after graduating from college? Design a nominal, ordinal, interval, and ratio scale measurement that will enable the dealership to collect the required data. In your opinion, which one of your designs would be most useful to the dealership and why?
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Related Book For
ISE Essentials Of Marketing Research
ISBN: 9781260575781
5th International Edition
Authors: Joseph F. Hair, David J. Ortinau, Dana E. Harrison
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