8. DATA ANALYSIS EXERCISE. Review the Marketing Research in Action case for this chapter. There were three

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8. DATA ANALYSIS EXERCISE. Review the Marketing Research in Action case for this chapter.

There were three restaurant competitors—

Remington’s, Outback, and Longhorn. Results for a one-way ANOVA of the restaurant image variables were provided. Now run post-hoc ANOVA followup tests to see where the group differences are. Make recommendations for new marketing strategies for Remington’s compared to the competition.

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ISE Essentials Of Marketing Research

ISBN: 9781260575781

5th International Edition

Authors: Joseph F. Hair, David J. Ortinau, Dana E. Harrison

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