A popular and effective tool for reporting key metrics to senior management is the marketing dashboard. What
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A popular and effective tool for reporting key metrics to senior management is the marketing dashboard.
What is it? How is it used? Why is it important?
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Related Book For 
Marketing Of High Technology Products And Innovations
ISBN: 9780136049968,9780133808131
3rd Edition
Authors: Jakki J Mohr , Sanjit Sengupta , Stanley Slater
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