A research project examining the impact of income on the consumption of gourmet foods was conducted. Each

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A research project examining the impact of income on the consumption of gourmet foods was conducted. Each variable was classified into three levels of high, medium, and low. The following results were obtained.



Income



LowMediumHigh
Consumption ofLow251510
GourmetMedium102515
FoodsHigh151025

What is the pattern of the relationship between income and consumption of gourmet food?

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Essentials Of Marketing Research

ISBN: 9781292060163

1st Global Edition

Authors: Naresh K. Malhotra

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