Based on the chapter’s Technology Expert’s View from the Trenches, answer the following questions:

a. Identify the shifts in pricing trends for e-commerce software. Give an example of a company other than RightNow that illustrates each trend.

b. Explain the idea of pricing based on customer value. Give an example of a company other than RightNow that practices this kind of pricing along with how it sets prices based on customer value.

c. One of the recommendations of the Technology Expert is that software marketers should allow their clients to try their product risk free. Pick three software products that you are familiar with.

Use the Web to research these products, and summarize how and to what extent they implement this policy.

AppendixLO1