Based on the opening vignette of this chapter, answer the following questions:

a. Do you think Apple set the price appropriately for the iPhone at launch in June 2007? Why or why not?

b. Was the $200 price cut for iPhone on September 5 a good move by Apple? Why or why not?

c. How do you think Steve Jobs handled the response to loyal iPhone customers’ anger? How (if at all)

would you do this any differently?

AppendixLO1