Based on your reading of the Technology Expert’s View from the Trenches feature, answer the following questions:

a. The Foveon X3 received a lot of free publicity during its launch. What were the reasons it was able to get this amount of free publicity?

b. Discuss the pros and cons of the ingredient brand name X3.

c. Eric Zarakov offers seven practical rules for successful launch of a new brand. If you had to prioritize them from most to least important what would the order be? Why?

AppendixLO1