Choose a consumer product area (be very specific for example, choose shampoo rather than haircare products)

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Choose a consumer product area (be very specific – for example, choose shampoo rather than haircare products) and list as many brands available within it as you can.

(a) What stage in the PLC has each product reached?

(b) What stage has the product class or form reached?

(c) Does any one organisation own several of the brands and, if so, how are these brands distributed across the different PLC stages?

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Essentials Of Marketing

ISBN: 9780273727644

3rd Edition

Authors: Frances Brassington, Dr. Pettitt, Stephen

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Question Posted: Feb 01, 2024 07:00 AM

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Choose a consumer product area (be very specific for example, choose shampoo rather than haircare products)

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Essentials Of Marketing

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