Choose three different brands of shampoo that you think incorporate different core products. (a) Define the core

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Choose three different brands of shampoo that you think incorporate different core products.

(a) Define the core product for each brand.

(b) How does the tangible product for each brand reflect the core product?

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Essentials Of Marketing

ISBN: 9780273727644

3rd Edition

Authors: Frances Brassington, Dr. Pettitt, Stephen

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