Compare and contrast the challenges and success factors mentioned by this chapter’s technology expert

(Kevin Myette, R&D director, REI) in his efforts to form an industry-wide coalition to develop a metric for sustainable products.

a. To what extent do the challenges he notes overlap with the risk factors identified in the chapter?

b. To what extent do his success factors overlap with those identified in the chapter?

c. Based on your assessment, do you predict the Eco Working Group will be successful in accomplishing its objectives?

d. What advice would you offer to maximize the odds of their success?

AppendixLO1