Develop a weighted set of five or six criteria for good labelling. Collect a number of competing

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Develop a weighted set of five or six criteria for ‘good’ labelling. Collect a number of competing brands of the same product and rate each of them against your criteria.

Which brand comes out best? As a result of this exercise, would you adjust your weightings or change the criteria included?

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Essentials Of Marketing

ISBN: 9780273727644

3rd Edition

Authors: Frances Brassington, Dr. Pettitt, Stephen

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Question Posted: Feb 01, 2024 07:00 AM

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Develop a weighted set of five or six criteria for good labelling. Collect a number of competing

Question:

Step by Step Answer:

First lets clarify that labelling refers to the information provided on a products packaging or in its advertising This could include the brand name n...View the full answer

Essentials Of Marketing

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