Explain the bowling pin model used to identify adjacencies. What are the key attributes for adjacent market
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Explain the bowling pin model used to identify adjacencies.
What are the key attributes for adjacent market segments?
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Marketing Of High Technology Products And Innovations
ISBN: 9780136049968,9780133808131
3rd Edition
Authors: Jakki J Mohr , Sanjit Sengupta , Stanley Slater
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