Explain the bowling pin model used to identify adjacencies. What are the key attributes for adjacent market

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Explain the bowling pin model used to identify adjacencies.

What are the key attributes for adjacent market segments?

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Marketing Of High Technology Products And Innovations

ISBN: 9780136049968,9780133808131

3rd Edition

Authors: Jakki J Mohr , Sanjit Sengupta , Stanley Slater

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