Explain the following types of innovations: incremental versus breakthrough; product versus process; architectural (platform) versus component (modular);
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Explain the following types of innovations: incremental versus breakthrough; product versus process; architectural
(platform) versus component (modular); sustaining versus disruptive; organizational innovations.
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Related Book For 
Marketing Of High Technology Products And Innovations
ISBN: 9780136049968,9780133808131
3rd Edition
Authors: Jakki J Mohr , Sanjit Sengupta , Stanley Slater
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