Explain why standards are important to both marketers and customers. Explain the self-reinforcing nature of industry standards,
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Explain why standards are important to both marketers and customers. Explain the self-reinforcing nature of industry standards, and some of their implications.
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Related Book For 
Marketing Of High Technology Products And Innovations
ISBN: 9780136049968,9780133808131
3rd Edition
Authors: Jakki J Mohr , Sanjit Sengupta , Stanley Slater
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