How are focus group participants selected?

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Essentials Of Marketing Research

ISBN: 9781292060163

1st Global Edition

Authors: Naresh K. Malhotra

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Question Posted: Apr 18, 2024 01:00 PM

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How are focus group participants selected?

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Focus group participants are selected based on the research objectives and the information that the researcher wants to gather The most common method ...View the full answer

Essentials Of Marketing Research

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