How do the objectives on retailerconsumer sales promotions differ from those of manufacturer- consumer sales promotions?
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How do the objectives on retailer–consumer sales promotions differ from those of manufacturer-
consumer sales promotions?
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Sales promotions are a type of marketing strategy used by both manufacturers and retailers to encour...View the full answer
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Related Book For
Essentials Of Marketing
ISBN: 9780273727644
3rd Edition
Authors: Frances Brassington, Dr. Pettitt, Stephen
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