How does the contingency theory of high-tech marketing apply to R&Dmarketing interaction? AppendixLO1
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How does the contingency theory of high-tech marketing apply to R&D–marketing interaction?
AppendixLO1
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Related Book For 
Marketing Of High Technology Products And Innovations
ISBN: 9780136049968,9780133808131
3rd Edition
Authors: Jakki J Mohr , Sanjit Sengupta , Stanley Slater
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