In 2007, Michael Dell returned as CEO of his company after leaving that post to serve as chairman. But after he left the day-to-day operations at Dell in 2004, the company faced increasing pressure from rival Hewlett-Packard. Since returning as CEO, Michael Dell said a major focus was to “bring back the customer-centricity” into the company, adding that he thought “we lost some of that customer focus.” Based on the opening vignette, the Technology Expert’s View from the Trenches features, and the material in the chapter, what five to seven pieces of advice would you give him?

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