In what major way does behavioural segmentation differ from the other methods? Outline the variables that can

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In what major way does behavioural segmentation differ from the other methods? Outline the variables that can be used in behavioural segmentation.

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Essentials Of Marketing

ISBN: 9780273727644

3rd Edition

Authors: Frances Brassington, Dr. Pettitt, Stephen

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Question Posted: Feb 01, 2024 07:00 AM

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In what major way does behavioural segmentation differ from the other methods? Outline the variables that can

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Behavioral segmentation differs from other methods of market segmentation primarily in the type of d...View the full answer

Essentials Of Marketing

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