MARRIOTT: Marketing Research Leads to Expanded Offerings Visit www.pearsonglobaleditions.com/malhotra to read the video case and view the accompanying video. Marriott: Marketing Research Leads to Expanded Offerings suggests that Marriott's sustained vast expansion over the last several decades is due in large part to marketing research. This case can be used as a springboard for students to conduct comparisons in consumer perceptions about Marriott and three competing hotel chains. In light of the chapter's objectives, it has questions on what analyses should be performed using frequency distribution and cross-tabulation. It is a comprehensive case that also contains questions for the first ten chapters.