Select and research a technology company of your choice. Assess this companys product strategy in terms of

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Select and research a technology company of your choice. Assess this company’s product strategy in terms of its technology map, including platforms and derivatives. Do you see any opportunities here for new product development?

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Marketing Of High Technology Products And Innovations

ISBN: 9780136049968,9780133808131

3rd Edition

Authors: Jakki J Mohr , Sanjit Sengupta , Stanley Slater

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