Some examples of location-based mobile advertising have been discussed in this chapter. What specific companies, products, or

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Some examples of location-based mobile advertising have been discussed in this chapter. What specific companies, products, or services do you think you could give permission to, to send you these type of messages?

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Marketing Of High Technology Products And Innovations

ISBN: 9780136049968,9780133808131

3rd Edition

Authors: Jakki J Mohr , Sanjit Sengupta , Stanley Slater

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