The current advertising campaign for a major soft-drink brand would be changed if less than 30 percent
Question:
The current advertising campaign for a major soft-drink brand would be changed if less than 30 percent of the consumers like it.
a. Formulate the null and alternative hypotheses.
b. Discuss the type I and type II errors that could occur in hypothesis testing.
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a Null Hypothesis H0 The proportion of consumers who like the current advertising campaign for the s...View the full answer
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