Thought question: How do the unique characteristics of the high-tech environment affect the desirability of and techniques

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“Thought” question: How do the unique characteristics of the high-tech environment affect the desirability of and techniques used to build customer relationships?

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Marketing Of High Technology Products And Innovations

ISBN: 9780136049968,9780133808131

3rd Edition

Authors: Jakki J Mohr , Sanjit Sengupta , Stanley Slater

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