Thought question: How do the unique characteristics of the high-tech environment affect the desirability of and techniques
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“Thought” question: How do the unique characteristics of the high-tech environment affect the desirability of and techniques used to build customer relationships?
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Marketing Of High Technology Products And Innovations
ISBN: 9780136049968,9780133808131
3rd Edition
Authors: Jakki J Mohr , Sanjit Sengupta , Stanley Slater
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