Using contingency theory from Chapter 1, identify how marketing research techniques must be matched to the type
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Using contingency theory from Chapter 1, identify how marketing research techniques must be matched to the type of innovation to ensure greater success and insight.
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Related Book For 
Marketing Of High Technology Products And Innovations
ISBN: 9780136049968,9780133808131
3rd Edition
Authors: Jakki J Mohr , Sanjit Sengupta , Stanley Slater
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