What are core competencies? Give an example of a firms core competencies. Assess your example on each
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What are core competencies? Give an example of a firm’s core competencies. Assess your example on each of the three characteristics of a core competency.
Draw a tree diagram and explain its interpretation for the core competencies you have identified.
AppendixLO1
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Related Book For 
Marketing Of High Technology Products And Innovations
ISBN: 9780136049968,9780133808131
3rd Edition
Authors: Jakki J Mohr , Sanjit Sengupta , Stanley Slater
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