What are counterbiasing questions and what are they used for?

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Essentials Of Marketing Research

ISBN: 9781292060163

1st Global Edition

Authors: Naresh K. Malhotra

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Question Posted: Apr 20, 2024 01:00 AM

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What are counterbiasing questions and what are they used for?

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Counterbiasing questions also known as reversecoded or reversekeyed questions are a technique used in questionnaire design to minimize response bias a...View the full answer

Essentials Of Marketing Research

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