What are the advantages and disadvantages of judgmental sampling?

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Essentials Of Marketing Research

ISBN: 9781292060163

1st Global Edition

Authors: Naresh K. Malhotra

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Question Posted: Apr 20, 2024 01:00 AM

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What are the advantages and disadvantages of judgmental sampling?

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Judgmental sampling also known as purposive or selective sampling is a nonprobability sampling technique in which the researcher selects individuals or cases based on their judgment or expertise Here ...View the full answer

Essentials Of Marketing Research

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