What is a supply chain? Why do many innovations arise at the upstream levels of a supply

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What is a supply chain? Why do many innovations arise at the upstream levels of a supply chain? Think of some examples in which low-tech industries have been transformed by high-tech innovations. Where in the supply chain have these innovations originated?

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Marketing Of High Technology Products And Innovations

ISBN: 9780136049968,9780133808131

3rd Edition

Authors: Jakki J Mohr , Sanjit Sengupta , Stanley Slater

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