What is competitive advantage? Provide examples of resources and competencies that high-tech firms may possess. Why are
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What is competitive advantage? Provide examples of resources and competencies that high-tech firms may possess. Why are resources and competencies especially important for high-tech companies?
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Marketing Of High Technology Products And Innovations
ISBN: 9780136049968,9780133808131
3rd Edition
Authors: Jakki J Mohr , Sanjit Sengupta , Stanley Slater
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