What is conjoint analysis, and how can high-tech marketers use it to refine the product development process?
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What is conjoint analysis, and how can high-tech marketers use it to refine the product development process?
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Related Book For 
Marketing Of High Technology Products And Innovations
ISBN: 9780136049968,9780133808131
3rd Edition
Authors: Jakki J Mohr , Sanjit Sengupta , Stanley Slater
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