What is environmental scanning, why is it important, and what are the potential problems of implementing it?

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Essentials Of Marketing

ISBN: 9780273727644

3rd Edition

Authors: Frances Brassington, Dr. Pettitt, Stephen

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Question Posted: Feb 01, 2024 07:00 AM

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What is environmental scanning, why is it important, and what are the potential problems of implementing it?

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Environmental scanning is the process of gathering analyzing and disseminating information for strategic purposes The environmental scanning process i...View the full answer

Essentials Of Marketing

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