What is integrated marketing communication? How does a company achieve it? What are some of the tools
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What is integrated marketing communication? How does a company achieve it? What are some of the tools used to implement it?
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Marketing Of High Technology Products And Innovations
ISBN: 9780136049968,9780133808131
3rd Edition
Authors: Jakki J Mohr , Sanjit Sengupta , Stanley Slater
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