What is integrated marketing communication? How does a company achieve it? What are some of the tools

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What is integrated marketing communication? How does a company achieve it? What are some of the tools used to implement it?

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Marketing Of High Technology Products And Innovations

ISBN: 9780136049968,9780133808131

3rd Edition

Authors: Jakki J Mohr , Sanjit Sengupta , Stanley Slater

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