What is marketing? What are the three levels that encompass the scope/domain of marketing? Provide sufficient detail
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What is marketing? What are the three levels that encompass the scope/domain of marketing? Provide sufficient detail for each of the three levels to communicate a sophisticated understanding.
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Marketing Of High Technology Products And Innovations
ISBN: 9780136049968,9780133808131
3rd Edition
Authors: Jakki J Mohr , Sanjit Sengupta , Stanley Slater
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