What is meant by intelligence generation? What types of information are gathered? What techniques might be used?
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What is meant by intelligence generation? What types of information are gathered? What techniques might be used? What is the corollary (budget implications) of gathering market-based information?
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Marketing Of High Technology Products And Innovations
ISBN: 9780136049968,9780133808131
3rd Edition
Authors: Jakki J Mohr , Sanjit Sengupta , Stanley Slater
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