What is the contingency theory of high-technology marketing? What marketing tools are appropriately used for incremental innovations?
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What is the contingency theory of high-technology marketing? What marketing tools are appropriately used for incremental innovations? What marketing tools are appropriately used for breakthrough (radical)
innovations?
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Related Book For 
Marketing Of High Technology Products And Innovations
ISBN: 9780136049968,9780133808131
3rd Edition
Authors: Jakki J Mohr , Sanjit Sengupta , Stanley Slater
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