What is the range in which services and technology interact? Describe each dimension and the four resulting

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What is the range in which services and technology interact? Describe each dimension and the four resulting cells depicted in Figure 8.5.

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Marketing Of High Technology Products And Innovations

ISBN: 9780136049968,9780133808131

3rd Edition

Authors: Jakki J Mohr , Sanjit Sengupta , Stanley Slater

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