What is the relationship between a firms market orientation and its use of cross-functional teams? AppendixLO1
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What is the relationship between a firm’s market orientation and its use of cross-functional teams?
AppendixLO1
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Marketing Of High Technology Products And Innovations
ISBN: 9780136049968,9780133808131
3rd Edition
Authors: Jakki J Mohr , Sanjit Sengupta , Stanley Slater
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