What is vaporware? What are the ethics involved? (Be sure to consider the perspectives of the various
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What is vaporware? What are the ethics involved?
(Be sure to consider the perspectives of the various constituencies, including customers, competitors, and the firm.)
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Marketing Of High Technology Products And Innovations
ISBN: 9780136049968,9780133808131
3rd Edition
Authors: Jakki J Mohr , Sanjit Sengupta , Stanley Slater
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