What kind of marketing organisational structure would be appropriate for each of the following situations and why?

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What kind of marketing organisational structure would be appropriate for each of the following situations and why?

(a) a small single product engineering company;

(b) a large fmcg manufacturer selling a wide range of products into several different European markets;

(c) a pharmaceutical company manufacturing both prescription and ‘over the counter’

medicines.

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Essentials Of Marketing

ISBN: 9780273727644

3rd Edition

Authors: Frances Brassington, Dr. Pettitt, Stephen

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