When is pre-announcing most likely to be effective (from the companys perspective)? When is it most likely

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When is pre-announcing most likely to be effective

(from the company’s perspective)? When is it most likely to cause problems?

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Marketing Of High Technology Products And Innovations

ISBN: 9780136049968,9780133808131

3rd Edition

Authors: Jakki J Mohr , Sanjit Sengupta , Stanley Slater

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