When is pre-announcing most likely to be effective (from the companys perspective)? When is it most likely
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When is pre-announcing most likely to be effective
(from the company’s perspective)? When is it most likely to cause problems?
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Marketing Of High Technology Products And Innovations
ISBN: 9780136049968,9780133808131
3rd Edition
Authors: Jakki J Mohr , Sanjit Sengupta , Stanley Slater
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