When should a firm use the following pricing strategies? Outright sale of know-how versus licensing
Question:
When should a firm use the following pricing strategies?
• Outright sale of know-how versus licensing
• Licenses versus subscription plans versus pay per use
• Price promotions AppendixLO1
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Related Book For 
Marketing Of High Technology Products And Innovations
ISBN: 9780136049968,9780133808131
3rd Edition
Authors: Jakki J Mohr , Sanjit Sengupta , Stanley Slater
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