Which characteristic of social media influencers most encourages purchase intentions? Identify your answer from variables X1 to
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Which characteristic of social media influencers most encourages purchase intentions? Identify your answer from variables X1 to X6 representing typical characteristics of influencers.
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Essentials Of Marketing Research
ISBN: 9781265800833
6th Edition
Authors: Joseph Hair , David Ortinau , Dana E. Harrison
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